Backlinks are still one of the most valuable assets in any SEO strategy. They are without a doubt the primary criteria that search engines examine when determining page rankings.
The problem is that obtaining quality backlinks isn’t always in your control. So, how can you easily get quality backlinks that boost your SEO?
This article will explore three strategies. Here we go.
What Sites Should You Get Backlinks From?
Before using any of these strategies, you want to determine which sites you should be going after. Of course, not all backlinks are created equal. As a general rule of thumb, however, any site with a DA ranking higher than 80 is going to give you the best bang for your buck.
DA stands for Domain Authority, which is a metric developed by Moz intended to show how popular and trustworthy a site is. Equally, a websites DA will predict that site’s ranking ability. The higher, the better.
You are are able to discover any websites domain authority rank here. With that, here are the 3 ideas:
1. Give a Testimonial
First off, let’s keep things very simple. Companies love hearing stories about how other people have enjoyed or benefited from using their product or service. They can put that testimonial on their site and provide social proof.
However, perhaps little did you know that it can also help you. If a high domain authority site links to your site, it will indicate to the search engine that your site is trustworthy, and consequently, raise your domain authority.
So, the easiest place to start is to think about the companies/brands you enjoy working with and then reach out to ask if they’d like a testimonial.
2. Fix Broken Backlinks
Broken backlinks can be problematic for websites. The bigger problem, however, is that they can often be difficult for website owners to find and locate.
Although, you can take advantage of that by finding broken backlinks on a site and then suggesting the website owner replace the link with one of your own.
To do that, simply use Siteliner to scan any site for broken links, if you then have any relevant content to replace the broken backlinks, you will be able to send them an email suggesting they use your link as a replacement
3. Pitch Guest Posts
Old, but still effective. The aim of the game with guest posting is simple: Find a similar website in your niche and ask if they’ll post any of your articles with a link back to your page.
Although, you also want to try to get any backlinks to your site within the body of the article, rather than simply in an author bio at the bottom as contextual links have a greater authority.
This site is great for finding popular sites within your industry.