Designers wouldn’t often recommend that entrepreneurs create their own business cards, however, if you’ve got a hands-on and get-stuck-in personality, then it’s really a rather simple process that anyone can do.
The key is to keep the design consistent with the image of your company and focus on presenting a professional design that people will remember. Of course, the use of common sense will also go a long way.
If your business is about ice-cream, then you’ll want to be creative with your design and include colours and imagery that will reflect how your ice-cream will make people feel.
On the other hand, if your business is in consulting, then you will want your card to reflect professionalism and reliability, so you may want to keep a more traditional image, such as black letters and a gray or white background.
In general, you will also want to follow these 4 steps when designing your business cards:
- Use your logo as a base. Make it the largest item on the card.
- Keep it simple and include the essentials: name, position, company, address, telephone, website and email.
- Make sure the typeface is legible.
- Try to use no more than three colors.
Once you have your business cards printed and with you, make the most of them by using these tips:
- Always give people more than one card so they can give it to someone else.
- Include your card in all correspondence and letters you send out.
- Always carry your cards with you in a portfolio or holder where they are kept clean and do not wrinkle.
A standard business card is only 3.5 x 2 inches. However, those few inches can make or break your professional image. If you’re going to design your own business cards, it’s essential that you keep it simple and follow these best practices.