Rapid Start-up Business Case Study

From Nothing – to Fully Operational Start-up Business With Paying Clients in Less Than 90 Days!

Home Sweet Home Nursing is a start-up business in the Aged Care and Nursing Industry. They provide high quality in-home care that allows elderly, frail or disabled people to live their lives in the comfort and enjoyment of their own homes.


Before approaching The3rdgear the founders of HSHN had worked with a business coach for 6 months but had become frustrated with their lack of progress. They realised they needed more than just business coaching and began looking for a system that would help them build all of the key components of their business model. After doing some research they decided The3rdgear was the system they’d been looking for.

The Challenge

Start-up Business partners Karen and Marella both had extensive experience and qualifications in the Aged Care and Nursing industry, but neither had run their own business. The learning curve was going to be steep. They were already overwhelmed by the amount of work involved in creating a business and needed clear, practical planning, as well as fast easy to implement actions to get their business up and running quickly.

Our Approach

We started by applying The3rdgears Start-up Business Planning System to identify and prioritise the key parts of the HSHN business model. We then moulded these into individual action plans focusing on the core areas of Sales, Marketing, Financial Management and Operations. Each area had its own plan developed and these were worked-on simultaneously with a target 90 Day Launch date.

We worked with HSHN to create their key marketing messages and strategies. We built their company website (www.homesweethomenursing.com.au ), and created a brochure to assist with the sales process we had developed together. We also assisted in sourcing and screening legal and financial service providers to help establish the basic management and compliance aspects of running the business.

The final stage was to create a practical Operational Plan that would guide the development of their day-to-day operating and management processes.


When HSHN came to us they’d already invested 6 months of valuable time and money but had nothing to show for it. The3rdgear helped them create an effective strategy and business model, along with all the basic processes needed to start operating their business.

Because of the The3rdgears Start-up Business Planning System Karen and Marella now have a business plan, a live website, a company brochure, a sales and marketing system, and they’ve secured their first paying clients, all within 90 days of starting their project with The3rdgear.