The3rdgear Story

Our Story

My intention here is to give you an understanding of why The3rdgear exists, about our story, our values and how we managed to create something so different and so effective for small business owners.

My fascination with business started during my early to mid-teens, as I observed two influential people in my life achieve very different results in business, and in their own lives. One was very successful in the retail sector. His designer furniture business was sold for millions of dollars in the 1990’s and still survives to this day with stores in three Australian capital cities. The other person who influenced me had inherited an existing successful business, but in his case I had to watch him continually struggle, making mistake after mistake for several years until eventually he was forced to shut the business down.

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It was the combination of these two personalities, their stories, and my personal experiences of them that founded the seed of my passion for small business.

This was the very early inspiration for what is now recognised as one of Australia’s most effective and affordable small business improvement and management systems…The3rdgears Business Engineering model.

For more that 20 years and with input from hundreds of small business owners, industry professionals and business thought leaders The3rdgear team has created a genuinely unique (we actually had an Australian patent approved) and super effective system that works across all industry types and business models.

Our successful projects have included all types of businesses, from Start-ups, to Corporate, Not-For-Profits, Partnerships, and Multi-generational Family Businesses in just about every industry sector you could name.

During this time we’ve also built a solid core team with specialised skills in every key area of business, from Strategy, to Staff Performance, to Sales and Marketing, to Operations and Management.

Since its launch in 2010 The3rdgear System has achieved some amazing results. We’re achieving outcomes for clients much faster and with much less effort than the traditional approaches, and it’s a lot more fun!

As you’ll see on our Values and Culture page we don’t follow the crowd, we’re setting the standard.

You’ll also have a very hard time trying to find another small business consulting team that has a track record as strong as ours. It’s proof that our system works.

We’ve been deliberate in building The3rdgears small business consulting system to be easy, affordable and effective for small businesses. Most of our completed projects so far have paid for themselves several times over, (often even before they’re completed). So you can rest assured that if you decide to work with us you’re making a good investment in your business and your future.

For staff intensive businesses our approach is also very staff-friendly. We work with your team and get them involved. It’s a lot of fun, and teams enjoy having the opportunity to contribute to improving the business. It’s quite normal to see noticeable improvements in morale and team culture as a result of our projects.

To sum it all up, if you’re looking for a super-effective, affordable and rewarding way to improve your business, now is the time to get in contact and see how we might be able to help you achieve your goals.

Aaron Day
Managing Director